Build8 offers an ethical double glazing service in Scotland.
Here we aim to help you avoid the “Dodgy Sales Tactics” used by double glazing companies in order to push sales on the inflated window and door prices.
We’ve been in the market a long time coming from a background of fitting and manufacturing windows we are best placed to offer you these crazy titbits.
A dark side exists when it comes to double glazing sales, and this dark side has been well documented by the press and TV programmes such as ‘Watchdog’ on the BBC.
In fact, the term ‘double glazing salesperson’ is often used as a derogatory term to describe cold callers and anyone with immoral intent.
If you are reading this post, it’s likely you are considering purchasing double glazing products.
Whether you choose to purchase from us or not, you need to know of these seven dirty tricks used by the unethical double glazing salesperson to help alleviate you from your hard-earned cash.
Below we list these tricks in a handy numbered list format. By the time you have finished reading these tips, you will be forearmed and forewarned when it comes to recognising a shady tactic used by the unethical double glazed salesperson.
So Lets Dive In
Dirty trick #1: Offering you huge discounts
Some double glazing salespeople will offer what appears to be a substantial discount off the original price.
This tactic is usually accompanied with an element of scarcity i.e., you must purchase by a date not too far off into the future or you risk losing this discount.
Scarcity is thus used to compel instant action on your behalf. There’s one reason why this tactic is so rife, and that’s because it actually works.
When we are presented with a time-limited benefit, we are much more likely to act on impulse when compared to being presented with a benefit that’s open to us on a perpetual basis.
Interestingly enough, this tactic is not unique to the double glazing industry.
For instance, as long as supermarkets have an item at full price for 28 days at a single store, they can then market that same item at a ‘discount’ at all of their stores nationally. So think again before you buy when you see a bottle of wine ‘reduced’ from £10 down to £5.
The unethical double glazing salesperson will begin with a high ‘starting price’ and then offer convincing ‘reasons-why’ for offering you a substantial discount.
Dirty trick #2: The myth of ‘Government scrappage schemes’
Another dirty trick pulled off by the unethical double glazing salesperson is offering a discount that’s linked to a Government scrappage scheme.
These schemes are entirely fictitious, but offer the salesperson a powerful ‘reason-why’ when convincing you that you are about to receive an actual discount.
The Scheme appears to knock thousands off the bill in exchange for your old windows and doors.
The salesperson will often say ‘but this Scheme is only valid for another two weeks’ to compel you to act now.
This is simply a lie that you absolutely should ignore.
Dirty trick #3: Bait and switch
This tactic is typically initiated through an advertisement and then facilitated by a salesperson once you make contact with him or her.
With this tactic, you will see an advert for double glazed products offered at a fantastic discount.
When you visit the double glazing showroom, the products these adverts related to will have magically all ‘sold out.’
The sale person will then pressurise you to purchase another higher ticket double glazing product you had no intention of purchasing.
Don’t walk into that one!
Dirty trick #4: If you buy the front, we’ll throw in the back for free
This trick is simple and highly deceiving: the salesperson offers to throw in the cost of supplying and fitting your rear windows and doors for free when you buy their products for the front of your home.
This equates to a 50% discount on their products and services. (Aye Right)
If you shop around, you will discover the costs they initially quote are highly inflated.
The cost for the supply and fit of your front windows is probably more than using the services of a reputable and honest local double glazing firm who will charge you for the front and back windows and doors.
No double glazing company is able to simply give their products away for free, so any offer of this nature is really just a way of scamming you out of your money.
Unfortunately, many people do fall for this scam because they like the idea of getting something for free.
As the old adage goes, ‘a fool and his money are easily parted.’ These salespeople are insulting your intelligence and assuming you are gullible by making these offers.
If you become subject to such an offer, we urge you to simply eject from this ‘sales presentation’ and keep your pride and money intact.
Dirty trick #5: Being personal
Another dirty trick favoured by morally absent double glazing salesperson is to make the deal available ‘only because it’s you’.
Please get real people!
You are dealing with professional salespeople who are out to (coincidently) make a sale.
The sales process is as impersonal as it comes, and any attempt made by the salesperson to convince you of the contrary is clearly a cause to raise your suspicion.
If the salesperson flatters you, refuse to be drawn in by this dirty sales tactic.
Dirty trick #6: Leftovers at a discount
The morally absent double glazing salesperson is known to offer stock at a discount because the stock is ‘leftover’ or ‘last season’s stock’.
Such reasoning may fool the fashion shopper, but it should not fool those who are out to purchase double glazing products.
However, the public is conditioned to seek a bargain in the ‘summer’ and ‘January sales.’
Unfortunately this tactic also works when it comes to selling double glazing products.
However, this ‘discount’ is likely to mean you pay for these products for their recommended retail price or above this price when compared to buying equivalent goods from an honest double glazing company.
The unethical double glazing salesperson will claim these products are sold at a ‘ridiculously low price’ and you should act now before another customer purchases this stock before you do.
However, we urge you not to be fooled by this dirty sales tactic.
The truth is there is no stock available!
Your new windows and doors are measured and bespoke made just for your property!! so no stock just exists in the interim.
Dirty trick #7: Contacting their manager to get a better price
This trick is the Granddaddy of them all. Here, the salesperson is taking advantage of what Robert Cialdini calls the “Weapon of Authority” in his book “Influence: The Psychology of Persuasion”.
But how does this work?
To put it simply, The salesperson offers you a discount but you are still reluctant to buy, so to ‘sweeten the pot’ even further, the salesperson claims he or she does not have the authority to make any further discounts, but his or her sales manager does!
This is typically followed by a phone call where the salesperson will request another discount to be added to this already discounted price.
And guess what? This request for a further discount is granted. (what a stroke of luck that persons feeling so charitable) After all, you are special and the salesperson and now the manager has your best interests at heart… Of course we are being sarcastic lol
Often the salesperson will then play a game of ‘good cop, bad cop’ with the sales manager on the other side of the phone.
The manager may appear to be resistant to offering you a further discount, but the salesperson will ‘stand up’ to his or her manager, insisting that you MUST be given a further discount at all cost.
Don’t be taken in by this dirty sales trick.
The honest truth is that you are not special.
The salesperson is merely using this age old trick to part you with your cash in exchange for inflated price double glazing products that they are selling.
How to stay savvy
The first thing you must do to avoid these tactics is to shop around.
We would recommend you do not simply limit your quote to the ‘big name’ double glazing companies. (they are the worst)
These companies employ their sale people on a commission basis, so it’s very difficult for these companies to control the unscrupulous behaviour of their hired guns.